YouTube: Looking Back
As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute and one billion hours of content being watched on YouTube every day. As of October 2020, YouTube is the second-most popular website in the world, behind Google
Founding (2005)
YouTube was founded by Chad Hurley, Steve Chen, and Jawed
Karim, when they worked for PayPal.
YouTube's initial headquarters was above a pizzeria and
Japanese restaurant in San Mateo, California.
Domain
The domain name "YouTube.com" was activated on
February 14, 2005, with video upload options being integrated on April 23, 2005
after being named "Tune In, Hook Up" the original idea of Chad
Hurley, Steve Chen, and Jawed Karim. The concept was an online dating service
that ultimately failed but had an exceptional video and uploading platform.
After opening on a beta service in May 2005 YouTube.com was
trafficking around 30,000 viewers a day in just months of time. After launching
six months later they would be hosting well over two million viewers a day on
the website. By March 2006 the site had more than 25 million videos uploaded
and was generating around 20,000 uploads a day.
Purchase by Google (2006)
On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock, which was completed on November 13. At that time it was Google's second-largest acquisition. This kick-started YouTube's rise to becoming a global media dominator, creating a multi-billion-dollar business that has surpassed most television stations and other media markets, sparking success for many YouTubers
Viral videos were the main factor for YouTube's growth in
the beginning of its early days with Google, for example, Evolution of Dance,
Charlie Bit My Finger, and David after the Dentist, and more viral videos.
An algorithm change was made in 2012 that replaced the
view-based system for a watch time-based one that is credited for causing a surge in the popularity of gaming channels.
Creators
In the early days of YouTube, there was no way to monetize
videos on the platform. Much of the site's content was homemade and produced by
hobbyists with no plans for making money on the site. The first targeted
advertising on the site came in the form of participatory video ads, which were
videos in their own right that offered users the opportunity to view exclusive
content by clicking on the ad. The first such ad was for the Fox show Prison
Break and solely appeared above videos on Paris Hilton's channel.
On April 3, 2018, a shooting took place at YouTube
headquarters.
However, YouTube began running in-video ads in August 2007,
with preroll ads introduced in 2008. In December 2007, YouTube launched the
Partner Program, which allows channels that meet certain metrics (currently
1000 subscribers and 4000 public watch hours in the past year) to run ads
on their videos and earn money doing so. The ability to monetize their
content eventually allowed many creators to turn what had been a hobby into a
full-time career.
In November 2019, YouTube has announced that the service
would phase out the classic version of YouTube Studio to all YouTube creators
by the spring of 2020. It was available and accessible to some YouTube
creators by the end of March 2020.
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